Prolonged economic slump compels people to cut down on expenses in all things.
From around last year, super low-price “bento” or ready-made boxed lunch started to appear at the deli counter of supermarkets in Japan.
The packed lunch in the photo costs only ¥298 (approximately $3)! The average price of a boxed lunch of this kind is ¥450-¥500. I wonder how they make a profit out of this low cost bento, but it certainly is helpful for someone like me who cannot afford much money for everyday lunch.
Seasoned rice with pickled ginger
A piece of broiled mackerel
Cooked vegetables, half egg, fried tofu and all that
Fairly nutritionally-balanced contents
