Low priced bento

Prolonged economic slump compels people to cut down on expenses in all things.
From around last year, super low-price “bento” or ready-made boxed lunch started to appear at the deli counter of supermarkets in Japan.

The packed lunch in the photo costs only ¥298 (approximately $3)! The average price of a boxed lunch of this kind is ¥450-¥500. I wonder how they make a profit out of this low cost bento, but it certainly is helpful for someone like me who cannot afford much money for everyday lunch.

Seasoned rice with pickled ginger
A piece of broiled mackerel
Cooked vegetables, half egg, fried tofu and all that

Fairly nutritionally-balanced contents

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <ul> <ol> <li> <span>
  • Lines and paragraphs break automatically.
  • Each email address will be obfuscated in a human readable fashion or (if JavaScript is enabled) replaced with a spamproof clickable link.

More information about formatting options